Feeding Contraption for Convenience Doesn’t Make the Cut

When I came across this new invention that made it on to Shark Tank recently, my first thought was “huh”. The “Beebo’s industry-leading technology holds your baby’s bottle for you, allowing you to use your free hand without restriction.” When describing what the Beebo does, the biggest draw for parents is that it is “hands-free”.  According to the manual found online, here are some of the perks: “Hands free feeding lets you: Read a book to your baby. Answer the phone. Use the remote.” Digging into what these perks actually mean is what got me, though.  Let’s take them one at a time. Read a book to your baby. Yes, reading to your baby is a good thing. But where are your eyes when you are reading? On the book. NOT on your baby. When you are feeding a baby, especially a newborn, it is very important to pay attention to their cues and signals. Is the flow too fast? Do they need a break? When the bottle is tilted continuously like this contraption does, the baby does not have control over the flow of the milk, so the milk can flow more quickly than your baby can swallow, increasing the risk of choking or aspiration (liquid in the lungs). If the baby falls asleep while the bottle is still in her mouth and you aren’t looking at her (because you are reading a book or looking at the TV/phone), she is at risk for aspiration as well because the milk keeps flowing into her mouth and she isn’t actively swallowing. Making the feeding the priority creates the opportunity to...

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